Seems pretty cool.
https://www.samueladams.com/longshot
PROS:
If you're a finalist you'll get an all-expense paid trip to the 2015 Great American Beer Festival & if you win they'll produce your beer & you get $5,000
CONS:
If you win you have to give up your recipe/licensing to Sam Adams and sell your soul.
You do get feedback though from professonal judges though which is why I'd like to enter. Good luck if you
do enter (and take me with you if you're a finalist)